At any given time, your company has hundreds of options for marketing campaigns.
I am not exaggerating.
You can write a blog post, spend six figures on a pay-per-click ad, send a newsletter, or post your voice... There are more micro choices among these choices: Which targeting should you choose for your Moments ad Options and pictures? Should you produce your blog posts in-house, or should you outsource the writing to a ghostwriter? How do you choose the right email subject header? Should you choose a CPC or CPM pricing model?
These questions are both debatable and telemarketing list daunting. It's easy to get bogged down and feel like a hamster in a wheel. When you want to continue your research, you may meet some "experts" who will tell you a bunch and then give you a form to "try it for free".
But think twice before choosing to spend money on these things.
Marketing is strategic. In order to be successful, highly focused goals are required. You need an extensible, reproducible framework. It doesn't matter whether you're a beginner or an advanced marketer - that fact always holds true. If you don't have direction, you end up wasting two of your company's most valuable assets: time and money.
The first step to successful online marketing is understanding your company's exact needs and goals. You need relentless self-discipline and focused focus.
This article will take a very different approach than most marketing guides you will read. We're going to take lessons that most experienced marketers take years to learn. We believe this approach is the best way to move your organization forward while saving time and money.
“The average marketer thinks in campaigns. They work all week, launch a campaign, and then start from scratch the next week. That just stops you there. To get to the next level, you need to start thinking in systems And build a marketing machine. It's the only way to grow your growth 10x and then 10x."
1. Marketing starts with your customers
Every marketing strategy should start with your customer base. Who are the people using your product? What do these people value, how do they telemarketing list feel, what products do they currently use, and what do they need to become paying customers?
Before starting your online marketing strategy, have a conversation with your existing customers.
How did they discover your product or service? What is the process of converting them from interested leads to paying customers? What do your customers value or care about?
The answers to these questions may have little to do with whether your customers find your business online or in person. You may hear and find the most compelling stories about how your business solves your customers' most pressing problems.
Marketing is about human relationships and can be done through any online or offline medium. At the end of the day, your customers may not remember whether they found your business by clicking on an ad or by a referral from a friend.
How did you find some of your favorite companies, products and services?
Now, let's look at 2 stories where you can think of yourself as the "me" in the story.
ModCloth - Women's Online Boutique, 2011, I feel like I'm tired of department stores. I don't like standing in long queues looking for clothes I like in piles or wasting money on things I need but don't quite like.
Suddenly a new boutique opened near my house one day. I love everything about shopping there - the items are cheap, the boutique is never crowded, and every item in the store is unique.
This store embraced my every value as a busy woman. This was the most positive physical experience I've ever had.