SERP has become a zero-sum game in the last decade. To win, others must lose. Photo Retouching The rich will be richer and the loser will be Jiruchi. Therefore, the best is the only long-term strategy that is feasible and defensive. The secret is that it cannot be stopped. Production will not drop. Just focus on where you are most likely to produce the largest and fastest results. Here are three of them. 1. Update old content Brittany Burger is a SaaS content marketer that has worked with companies such as Mention and eZanga. In Mention, she ran into the very common problem of wearing all marketing hats. She was responsible for new content, webins, partnerships, email Photo Retouching and more. Fortunately, she realized early on that the importance of new content was often exaggerated.
At a glance at Google Analytics, you can see that about 80% of Photo Retouching most blog traffic comes from content months (or years) old. That's why Brittany prioritizes updating old content before embarking on new productions. advertisement Continue reading below Burger explains: "Suppose you publish 100 blog posts twice a week, or 100, and assuming you've put a lot of effort into making them, that's 100 topics." "Is there really a lot of over 100 topics your audience needs from you? And a year later, your efforts are to come up with new things that could target an Photo Retouching imperfect audience.
Is it the most spent, or is it worth picking up the content you already have? Do you want to put more effort into it? " For a person with a left brain, it translates to yield . Updating older content (Berger's "core" to 100 topics) can often generate better profits with less investment. Photo Retouching When you start looking at the numbers, it may sound strange at first until the same 80/20 ratio appears everywhere. The top 1,000 (~ 21%) of the 4,784 posts on account for 80.99% of traffic. "More than half of the content does not even generate 83 visits a month."